I’m John R Reeves III — a healthcare executive, author, and the president of Indigenous Healthcare Advancements. For over twenty years, I’ve worked inside tribal and rural health systems, not as an outside consultant, but as someone who has led from within.
I served as Health Administrator for the Confederated Tribes of Coos, Lower Umpqua, and Siuslaw Indians, where I helped build Three Rivers Health Center — their first Tribal FQHC — from the ground up in Coos Bay, Oregon. I went on to serve as CEO of United Indian Health Services, a nine-clinic tribal health system in northwestern California, overseeing 300+ staff and serving 20,000 patients.
I hold a Master’s in Healthcare Administration from the University of Minnesota’s Carlson School of Management, and my career has taken me from the tribal health systems of northern California and the Pacific Northwest to Hawaii and now into new work across California.
I wrote “Culture is the Operating System” because I believe the way we deliver care has to start with culture — not compliance. And I host “The Truth as Medicine” podcast to share the voices and stories of the people doing this work every day.
New health centers and sites are coming to California soon through IHA. This work is far from over — it’s just getting started.